Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Branding

No matter how small your business, your corporate identity or "BRAND" influences the opinion of your customers and potential customers about your business. When they read your advertising, receive your brochure or visit your website they will take away messages about your company. In most cases, you will not be there to make sure that they get the "right" message so it's crucial that your branding does the "right" job for you.

Developing and maintaining a brand and corporate image is not necessarily difficult or complicated. It is about getting a few simple things right:

  • Your brand image should be simple, easy to understand and consistent across everything that you do - ensuring that this image is reinforced every time a customer comes into contact with your company.
  • Your brand should provide a "promise" to your customers that your company is then capable of delivering - if you're an established, straightforward business then don't try to develop a funky innovative brand image that is out of touch with what you do and the way that you do it.
  • It's important to remember that developing a brand is much more than just an attractive new logo and that you don't always need a new logo to create an effective brand.
  • IES Business Consultants can help you capture what your branding is about and the reason why your customers buy from you. We'll then use this to develop a brand identity that can be used in all your marketing materials and across your business to ensure that you deliver your brand promise to your customers.

    View Branding Workflow







Home          About Us          Services          Sitemap          Contact Us