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Digital Marketing Consultancy

The potential of internet and online marketing as a sales channel and as a business development tool must not be underestimated but many smaller companies have yet to fully understand and exploit this potential, particularly in business-to-business markets. The customers of most businesses are increasingly using the Internet as their primary source of research.

IES Business Consultants has extensive experience working with small and medium sized companies, helping them grow their business through successful online marketing activity. We have helped our clients develop and implement their internet marketing strategy, from helping our clients to go online with their first website through to managing the re-launch of large scale e-commerce websites.

As with all marketing activities, we believe that your online marketing must start with strategy. What is the purpose of your website? Is it simply a "brochure site" to support offline marketing or is a sales channel in its own right? Is it a resource for existing customers or a recruitment channel for new clients? Does your finance department regard it as a cost or as an investment? The Internet allows businesses of any size to reach a huge audience of potential customers in an incredibly cost-effective way. Small businesses can look just as capable and professional on the Internet as major multi-nationals. Getting your Internet marketing strategy and investment right can be instrumental in driving your business success.

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